The 3 projects below are for a company that ships small cakes throughout the United States, called Send-A-Cake. Their products have various styles depending on the audience they are trying to reach, but my role was primarily to design packaging marketed for children and females.
"Craft Box"
The design brief requested for this project was "a design that captures the attention of a gift buyer who is purchasing the box for someone who loves making crafts. The design will need to be generic enough to capture many crafting arts like paper crafts, sewing, knitting, painting, beading, woodwork, etc. Some general inspo pieces below. Please be sure to include 2 messages (craft puns preferable).
After receiving the brief, I wanted the design to have a very "sketchy, DIY" feel targeted at a female demographic. To do this I included hand drawn illustrators and gave the solid colored surfaces a canvas texture. They liked the design and requested additional craft items and to make the inner layer with the text more vibrant. This project was completed within 1 week.
(To the left is the first sketch I provided to the client for additional direction and edits.)
_______________________________________________________________________________________
"Christmas Friends"
The design brief requested for this project was " We want to create a design that captures the attention of a gift buyer who is purchasing the box for a kid as a Christmas gift. We are hoping that we could have the design appeal enough to a range of kid ages, ideally ages 3 - 12.
After receiving the brief, I knew designing for a 3 year old and a 12 year old would be very different, so I decided to keep with the classics and recreate common Christmas characters in a clean, matte, vector style with limited words on the outside of the box for those kids who can't read quite yet!
(To the left is the first sketch I provided to the client for additional direction and edits.)
_______________________________________________________________________________________
"My Punny Valentine"
The design brief for this project was very open ended, and I was allowed to pitch several ideas and concepts. With guidance from the Send-A-Cake team, we decided a "Punny Valentine" theme was the correct direction to go!
