The 3 projects are illustrations I created for a coloring book app, Pigment. Each set of illustrations is completed within a 1-2 week window, depending on the complexity.
"Once Upon a Time in a Cute Forest"
The brief was to create 10 enchanting forest illustrations with animals, mushrooms, scenes, flowers, logs, fairies.. ect in a square format within 2 weeks. To the left are the sketches I gave for review. 

My approach to this brief was to look for inspiration in the tiny animals and scenes in a forest. Below are 3 examples of the finished coloring pages. 
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"Farm Animals"
The brief was to create 12 chibi  inspired illustrations with specific personalities and scenes.

My approach was to build a personality for each character from their environment.  Below are 3 examples of the finished coloring pages. 
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"Group of Monsters"
The brief was to create 12, simple, cute monster illustrations with various sizes and shapes for a Halloween book.

My approach was to draw simple shapes and add a few details to each character. This allowed me to  hold back the complexity but still have a balance of personalities. Below are 3 examples of the finished coloring pages. 
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